Hello! Hope all of you doing great 🙂

I haven’t been able to post in the last few weeks due to my insane workload. However, I have tried out a lot of new and great products in the recent few months and cannot wait any further to share my reviews of them. So, there is a lot of reviews of beauty products coming your way soon!

Let’s start with my review of the d’you In My Defence barrier building moisturizer with all you lovely people. I am sure all of you who look out for new skincare products in the market, have heard about the d’you IMD moisturizer. Especially when Alia Bhatt while sharing her skincare routine in a Vogue shoot also shared that she used this moisturizer and it instantly got viral. I know the name is kind of confusing. I had to look it up and as per their own website, it is pronounced as ‘due’. The d’you brand was founded around 2019 or 2020 by Shamika Haldipurkar. Although it is an Indian brand, the formulation is done in Seoul, South Korea. As per their website they have only 3-4 products at the market right now and out of all the products looks like the IMD barrier building moisturizer and the Hustle multi active serum are the most popular ones.

Did Alia Bhatt influence me to purchase the IMD moisturizer?

Can’t say no :p

When I first saw the d’you products on Instagram ads, their cute packaging made me think that it is another Korean skincare brand. However, only when I saw Alia using this barrier building moisturizer, I looked it up and found out it is actually an Indian brand.

Now, coming to why I bought this. A few weeks back while travelling, I used a facial razor for the first time in my life. The very next day when I woke up and cleaned my face, I could see an unusual redness on my face and in the next 2-3 days I developed several pimples all over my face. This was really upsetting as after a lot of time my skin was looking all clear and healthy and all of a sudden here we are!

So, then at one hand I started treating the active acne and on another I started looking for some barrier building moisturizers and then I thought of purchasing the d’you In my defence Barrier Building Moisturizer. If you have followed my blog, I used YBP barrier repair tonic during one of my previous acne episodes and it gave me great results previously but it is basically a toner and this time I just wanted to go minimalistic with just a cleanser, moisturizer and a sunscreen routine. Yeah, so that’s the very long story behind purchasing this ceramide based moisturizer 😀

Price and Quantity:

This barrier repairing moisturizer is quite expensive though! The 50 ml bottle comes at Rs 3500. My usual go to gel moisturizer from Neutrogena comes at almost 1/4th of the price. However, the d’you IMD moisturizer goes a long way. I have used it for 3 weeks only but I can say it will go at the least 2-2.5 months because I just need one pump to spread it all over my face.

Product Description:

We hear a lot about ceramides these days and how it protects the skin’s barrier. I know CeraVe is one such company who formulates products with a strong focus on ceramides. Lately I am seeing a few Indian skin care brands also creating products with ceramides as the hero ingredient.

“D’you’s In My Defence moisturizer protects your skin barrier with its patented 5-ceramide blend. It’s a first-of-its-kind product that uses 1% pure ceramides (which is 20X higher than industry standard) along with a 3:1:1 ratio of skin’s essential lipids.“

Ingredients:

Portulaca Oleracea Extract, Water, Glycerin, Dicaprylyl Carbonate, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Betaine, Euterpe Oleracea Sterols, Ceramide NP, Ceramide NS, Ceramide AS, Ceramide AP, Ceramide EOP, (-)-Alpha-Bisabolol, Cetearyl Olivate, Sorbitan Olivate, Panthenol, Allantoin, VInyl Dimethicone, Hydrogenated Lecithin, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Cholesterol, Stearic Acid, Glyceryl Stearate, Eclipta Prostrata Extract, , Phytosphingosine,, Curcuma Longa (Turmeric) Root Extract, Xanthan Gum, Melia Azadirachta Leaf Extract, Sorbitan Isostearate, Disodium EDTA, Sodium Hyaluronate, Melia Azadirachta Flower Extract, Moringa Oleifera Seed Oil, Arachidic Acid, Melia Azadirachta Bark Extract, Corallina Officinalis Extract, Ocimum Sanctum Leaf Extract, Palmitic Acid, Tocopherol, Pantolactone, Oleic Acid, Ethylhexylglycerin, Fragrance (0.03Ml)

My Take on the d’you IMD Barrier Building Moisturizer:

Packaging: Very cute packaging with a typical Korean signature. This moisturizer comes in a baby pink plastic bottle with a pump. There is also one additional cap to protect the pump from accidental leakage. The nozzle of the pump is very thin which helps to take out just the amount you require. Overall a very travel friendly packaging.

Ingredients: The first ingredient on the list is the Portulaca Oleracea Extract is a popular Korean ingredient which has antioxidant properties and also known to calm the irritated skin. So, I think it’s a good start. The second and thirds ingredients are water and glycerine, No complaints on that too. I could spot 5 ceramides in the list and as per their claim they constitute 1% of the formulation. This product contains fragrance although I couldn’t have figured out this if I didn’t check the ingredient list.

Texture: I loved the texture, It is feather light. One surprising thing that I noticed is if you take out just a tiny amount of the moisturizer, say half a pea-size, on the palm and then start spreading it on the face, it somehow will magically cover the entire face. Yes, you need a very little amount and that’s why one bottle should go for 2-2.5 months easily based on usage. It is non-greasy. My skin feels nourished and soft and looks hydrated after application.

Did it help with my acne healing?

It did not directly help in improving the acne situation that I had but within 3 days of usage I could feel my skin has become very soft. Due to the breakout, my skin felt very rough and there were a lot of tiny zits around my nose and upper lip area. These zits were not completely gone easily but when I touched my face after 5-6 days of usage, I could feel that my skin has started healing. It felt a lot smoother. Now, after 3 weeks of usage I would say I did not see much accelerated healing from using this moisturizer alone. I started using other serums which helped me to get the acne situation under control much quicker. What I felt is that this barrier building moisturizer kind of soothed my skin and prevented any further breakouts. Also, one point worth mentioning is that when I had the severe breakout I got very scared to apply anything on my face and at that point this moisturizer definitely didn’t irritate my skin yet gave it the necessary hydration.

Am I going to repurchase it?

It is definitely a good moisturizer especially if you are living in a humid weather or you have oily/sensitive/easily irritated skin. I always look for gel based moisturizers because I feel usual face moisturizers make my skin super greasy and they are completely a disaster in a hot and humid weather. The d’you IMD moisturizer is definitely a welcome change because of its non-greasy lightweight formula along with the skin soothing properties. It is also a good option for those who do not want to invest on tons of different skin care products and just want to follow a cleanser-moisturizer-sunscreen routine.

It’s a good to have moisturizer if you have sensitive skin or if you want a fuss free minimal skincare but don’t expect any miraculous result because you are spending Rs 3.5 k for a 60 ml bottle. I think I may repurchase it just to use it while I am travelling or have very little time to follow a rigorous skincare regime but this is not going to be my regular moisturizer.