Let’s talk about something we’ve all been chasing since our teen years—clear, even-toned, glassy skin. If you’ve ever stared at your reflection and muttered “Why is my face a patchwork quilt?”, this one’s for you.

Enter: the Anua Niacinamide 10% + TXA 4% Serum. Yep, that’s a mouthful. But is it worth a spot in your skincare lineup? I tried it for two weeks straight, and here’s the good, the glowy review.

The Price Tag

Depending on where you buy it, it usually retails around ₹1800–₹2000 (~$20–25 USD) for 30ml. Not drugstore-cheap, but definitely not wallet-shattering either. And considering the ingredients? It’s pretty darn reasonable. In India, it is available on Nykaa.

Ingredients Breakdown:

• Niacinamide 10% – A skincare classic. Known for minimizing pores, evening skin tone, strengthening the skin barrier, and basically making you glow like you slept 8 hours (even if you didn’t).
• TXA (Tranexamic Acid) 4% – A powerful brightening agent. This acid is your hyperpigmentation’s worst nightmare. Great for fading dark spots, acne scars, and melasma.

Together, these two form a brightening dream team. Think of Niacinamide as the chill, hardworking employee and TXA as the overachiever who quietly handles all the tough stuff.

First Impressions

Let’s start with the packaging: sleek, minimal, and no-frills—basically the skincare equivalent of a white T-shirt. It’s giving “I’m not like other serums. I’m focused.”

The texture? Lightweight and watery-serum-ish. Not sticky, not oily. It sinks in faster. One pump covers your whole face, and it layers beautifully under moisturizer and sunscreen.

Smell? None. Which is chef’s kiss because nobody asked for perfume in a brightening serum.

The Experience: Week by Week

Week 1: The Calm Before the Glow

My skin felt a bit irritated on the first two days. There was slight redness. I got a bit scared and waited for two more days before applying again. Since the third day the redness disappeared. Skin felt slightly smoother and a bit more even in tone. No irritation. No drama. Just polite skincare behavior.

Week 2: Pore-less Possibilities

That subtle inner glow started peeking through. A few acne scars on my cheek started lightening (not gone yet, but noticeably faded). Also, my skin looked less “meh” in the morning.

What’s the Catch?

Okay, it’s not perfect.

• Not hydrating enough on its own. You’ll need to pair it with a good moisturizer, especially if you’re dry or combo.
• If your skin is very sensitive, patch test first—10% niacinamide can be a bit intense for some.
• It’s more of a slow burn than a “wake up and see magic” type of serum.

Who Should Use It?

This serum is a recommended option for:

• People struggling with hyperpigmentation, PIH, or melasma
• Oily-to-combination skin types
• Beginners in actives who want a powerful yet gentle brightening boost

Maybe not ideal for:

• Super dry skin (unless paired with a hydrating routine)
• Ultra-sensitive skin types who react to niacinamide

Final Verdict: Add to Cart?

Yes, if you want a glow-up that’s subtle, steady, and sustainable.
No, if you want instant results or if your skin gets cranky with active ingredients.

✨ Rating: 4.5/5 — deducted half a point for the slow pace, but this is one of those serums that wins the long game.

Let me share your thoughts in the comments section if you have tried this serum 🙂