Plum E-Luminence Simply Supple Cleansing Balm – Review

I was looking to buy a cleansing balm for removing my makeup easily. I found the one by Clinique which has great reviews but is quite expensive. The entire cleansing balm concept is still pretty new to me. So, I wanted to try a budget-friendly cleansing balm first and came across the Plum E-Luminence Simply Supple Cleansing Balm recently. Although this product has been on the market for quite some time, I did not get a chance to try it till now. So, here is my honest review on the Plum cleansing balm.

Price and Quantity: The cost of a 90 gm tub is INR 545 but you will find it at a good discount along with a few freebies from Plum either on Nykaa or at the Plum website 🙂

Key Ingredients:

  • Kokum Butter: A solid emollient brimming with micro-nutrients that not only prevent drying of skin but also reduce degeneration of skin cells thereby keeping your skin supple and deliciously healthy (Kokum isn’t just good for juice, you know)
  • Sunflower Seed Oil: Aside from being a rich source of vitamin E, sunflower seed oil, with its anti-inflammatory and calming properties helps soothe the skin and improves its moisture retention capacity to give soft, supple, hydrated skin.
  • Shea Butter: Shea is extremely hydrating, and at the same time, conditioning and non-sticky.

Full Ingredient List: Ethylhexyl Palmitate, Cetearyl Alcohol, Polysorbate 60, Helianthus Annuus (Sunflower) Seed Oil, PEG-20 Glyceryl Triisostearate, Aqua, Oryza Sativa (Rice) Bran Wax, Copernicia Cerifera (Carnauba) Wax, PEG-40 Hydrogenated Castor Oil, Hydrogenated Soybean Oil, Hydrogenated Soy Polyglycerides, C15-23 Alkanes, Glyceryl Monostearate, Silica, Ethylene/Propylene Copolymer, Synthetic Wax,Tocopheryl Acetate, Garcinia Indica (Kokum) Seed Butter, Coco Glucoside, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, CI 26100, Argania Spinosa(Argan) Oil, Phenoxyethanol, Ethylhexylglycerin, Fragrance

My take on the Plum Cleansing Balm:

  • The cleansing balm comes in a plastic tub with a lid. There is a small plastic spatula that comes with this to help scrap the product of the tab. This makes the process of taking out the product quite easy and hygienic.
  • The product has a thick waxy texture. In the beginning, I was quite disappointed with the texture because it appeared to be too thick and a bit grainy. It felt too harsh to put on my face and then massage it to spread out evenly. There were small granules getting stuck on my face. I expected this cleansing balm to be softer. However, later I realized that I am using it all wrong. I am supposed to scoop out a little product on my palm and it will soften up with my body temperature. Then I should apply it to my face. I have never used a cleansing balm before and so it took me a while to figure out the best way of using this product. However, I still noticed that a few small granules of the balm are very hard to melt and they get stuck to my face.
  • The product has a baby pink colour and a subtle fragrance. I wish they got rid of the fragrance. There are a lot of oils and butter in it to help melt all the makeup easily. Once I massage it evenly on my face, I let it sit for a while and then wash it off with water. Even after washing it leaves my skin very oily. If you just wash with water or remove the balm with a wet cotton pad, you will not feel very refreshed and the skin may feel sticky due to the excessive oil. So, I double-cleanse my face with face wash. I have noticed it removes all the lipstick stains with long hours stay claims, cleans my pores, and removes eyeliner and waterproof mascara pretty well. But, make sure to wash your eyes thoroughly with clean water. Otherwise, this oily cleansing balm will give you blurry vision for at least half an hour. This cleansing balm did not give me any allergic reaction or break-outs. Overall, I was not super impressed with the product but did not hate it as well. In future, I will try the cleansing balms from other brands as well.

Let’s list down all the pros and cons.


  • Pocket friendly
  • Cleanse all the makeup residue pretty easily
  • Does not dry out the skin.


  • Contains fragrance
  • I have not tried other cleansing balms, so cannot compare but I felt the texture is very thick and grainy and that is why it takes quite a lot of time to melt completely.

Hope you found this review helpful. Have a nice day 🙂

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